Unorthodox Promotion Tip: Write a negative review of your own book!
I had a bit of a viral social-media moment when Michael Lista offered a negative review of a poetry anthology called Why Poetry Sucks called the that Ryan Fitzpatrick and I edited — which was hilarious because we had actually anticipated both the review’s basic points and Lista as our first negative reviewer. We sought to scoop him (or someone like him) with a joke negative review of our own. We wrote it and submitted it before knowing he’d planned a review, but he published earlier (a surprise — Ryan was sure it would happen and put Lista’s name in our fake review, while I was unsure and tried to take it out). Thankfully our editor, Maurice Mierau, stepped up his game and pushed the review out early to compete.